0saved jobsaved jobsViewView all
We use cookies to provide you with the best possible browsing experience on our website. You can find out more below.
Cookies are small text files that can be used by websites to make a user's experience more efficient. The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission. This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages.
+Necessary
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
ResolutionUsed to ensure the correct version of the site is displayed to your device.
essential
SessionUsed to track your user session on our website.
essential

+Statistics
Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
AnalyticsWe employ Google Analytics as third party analytics services. This helps us analyse how users interact with our website and to identify patterns. Google Analytics IP address anonymization is also employed, which means we do not store any personal information. This stops individual user identification and re-marketing activities.
essential


Show purposes

Big Data Gets Bigger

The term 'big data' originally began to circulate within the market at the end of the last decade, an emerging idea of which people were unsure - would it be the next big thing or another fad quickly forgotten?

Over the following couple of years, it became clear that big data was here to stay. This was underlined by a 2012 survey conducted by technology research company Gartner - in 2012, 39% of companies in the education sector said they had already invested in big data. It wasn't just the education sector that was on board - 36% of healthcare and transportation companies were also early to the proverbial party. Despite these specific sectors forging ahead, other industries were less keen to leap into the big data pool. In the same survey, 62% of companies said they either had no plans to implement big data within the next 24 months or, alternatively, no use for big data whatsoever. For sure, the market was divided on opinion back in 2012.

Four years later, that is no longer the case. In a 2015 survey conducted by the same organisation, the number of companies who intend to do nothing about big data in the next 24 months has drastically fallen, now sitting at below 25% - so the majority of companies who were lukewarm on big data in 2012 have now changed their tune entirely.

But why has this happened? We believe it is a combination of two main factors. The first is that evolving technologies are making it easier to get into big data, particularly Apache Hadoop - given this is an opensource technology, it has allowed businesses across the world to begin looking into big data with less impact on their bottom line.

The second factor is that public awareness of big data and its uses has increased dramatically. It seems impossible now to visit a website without seeing an advert for something you've previously looked at or, at least, has reasonable relevance to your interests. This is big data at work and the immense possibilities of this level of automated yet specific marketing have become increasingly apparent.

The sheer buzz around the term 'big data' and the amount of talk of it in technological circles will have led a number of companies to look into how they can harness this technology for fear of being left behind by their competitors. There are further changes coming, which will no doubt spur on even greater growth for the sector.

Data scientists are currently scrambling to develop new methodologies of analysis and reporting to make the data more usable and accessible, which is one of the biggest challenges right now. It's all well and good to present a plethora of facts and figures but if they are unclear or indigestible to many, their value will be limited.

As the results of big data crunching become more user friendly, yet another reason to avoid it will have fallen away. Even more companies will implement this business practise - which, in the ongoing cycle of business, will lead to increased awareness and other companies getting on board too. Make no mistake about it - what we've seen over the last few years is just the tip of the iceberg. Big data is here to stay and it's only going to get bigger.

Related jobs

German Speaking Customer Applications Engineer

£30000 - £35000 per annum
Hampshire
Permanent
My client is a well known, respected and growing global business They are currently recruiting for a German Speaking Customer Applications Engineer based in the Hampshire area. The German Speaking...

E-Commerce Sales Support - Southampton

£0.00 - £32000.00 per annum
Hampshire
Permanent
E-Commerce Sales Support role requires talented and competitive individuals that thrives in a real time online customer service and direct sales role. This position will play a fundamental role in ach...

German Speaking Applications Engineer - Electronics

£35000.00 - £40000 per annum
Hampshire
Permanent
My client is a well known, respected and growing global business They are currently recruiting for a German Speaking Applications Engineer - Electronics based in the Hampshire area. The German Spe...

Applications Engineer - Connected Mobility

£35000.00 - £45000.00 per annum + DOE plus Bonus & Benefits
Oxforshire
Permanent
Due to continued growth there is an opportunity to join a Global player in the Connectivity sector as an Applications Engineer for their Connected Mobility product offering. You will be working in t...

Applications Engineer - Wireless modules

£50000.00 - £60000.00 per annum
Surrey
Permanent
An exciting opportunity has arisen for this growing solutions provider of Wireless modules, connectivity and platforms Due to the continued growth in their markets they are looking for a Application...

Graduate Sales Engineer - Sensors & Machine Vision

£25000.00 - £28000.00 per annum + +Bonus, Pension, Healthcare, G
REST OF EUROPE
Permanent
A global leader in the development and manufacturing of Sensors & Machine Vision solutions with annual sales of over $4Billion shortlisted on the Forbes list for the most innovative companies with...

Head Product Management -Electronics Manufacturing

£50000.00 - £60000.00 per annum
Any
Permanent
Do you want to work with a growing manufacturer in the Electronics market with an excellent reputation in the market place. They are looking for a Head Product Management drive the performance and ...

Head Product Management - EMEA

£50000.00 - £60000.00 per annum
Any
Permanent
Do you want to work with a growing manufacturer in the Electronics market with an excellent reputation in the market place. They are looking for a Head Product Management - EMEA to drive the perform...

Accounts Assistant - Caldicot

£0.00 - £26000.00 per annum + DOE, plus pension and employee ben
Any
Permanent
Westbase.io is a leading 4G LTE and IoT networking distributor we help hundreds of organisations every year to be better connected through the adoption of the latest disruptive technologies. We achiev...

Lead Application Engineer -Digital Front-End Implementation

£40000.00 - £60000.00 per annum + plus Bonus & Benefits
Berkshire
Permanent
A leading manufacturer has an exciting opportunity for a Lead Applications Engineer to work on a variety of digital implementation and support activities for the company's range of electronic design s...

Internal Sales

£25000.00 - £30000.00 per annum
Any
Permanent
Internal Sales Based in Buckinghamshire Salary dependant on experience but ranging from £25,000 to £30,000 plus OTE AND company benefits. An excellent opportunity has arisen within a Franchise...

Internal Sales Manchester

£25000.00 - £30000.00 per annum
Greater Manchester
Permanent
Internal Sales Based in Manchester Salary dependant on experience but ranging from £25,000 to £30,000 plus OTE AND company benefits. This is a new position due to their expansion working with ...

Inside Sales Executive

£25000.00 - £30000.00 per annum + DOE + BONUS
Kent
Permanent
Inside Sales Executive Successful , global Embedded Systems, Displays and HMI business are seeking an Inside Sales Engineer to join their growing dynamic and fun team in Kent. The ideal candidate wi...
View allJob search